Why are you exhibiting at équip’baie métalexpo 2010?
We have regularly exhibited at équipbaie over many years because this show enables us to meet all those involved in our markets, and specifiers in particular, who are constantly on the look out for made to measure or original creations.
We will be launching a new paper-free initiative aimed at them by supplying all our literature on a USB key.
It is also an excellent opportunity to launch new products, an opportunity for Groupe Safir to give a strong, positive signal to our entire profession in the form of a great stand.
What is your objective in exhibiting?
Every équipbaie brings us large numbers of contacts – anything between 500 and 1,000 prospective customers. Our customer mix across our four companies is increasingly focused on small firms and, apart from these multiple meetings, the show allows us to talk about products with our customers and to gauge their immediate reactions to our product launches.
We are also able to talk to our various suppliers at a trade show that is a real forum for the industry.
What is your headline product/innovation/project for this show?
We will have numerous innovations this year. Those already planned include:
• Safir will be showing a door with built in safety features, driven by a low consumption motor. It automatically slows down at the end of its path and detects obstacles,
• Astec is showing a garage door for private individuals on which much work has been done to deliver good looks, convenience and insulation.
• Somaco is showing a high speed, lateral roller door. This has been approved by the fire brigade for fitting to emergency exits. Particularly suitable for the food industry and supermarkets…
• Climeca, our metal working business, is producing a complete catalogue of welded steel products that are produced to order. It includes such high performance products as the updated Vento motorized gate, which offers faster operation.
Who is it aimed at?
We are involved in a very broad field of activities, since our product ranges allow us to cover ERP, communal housing, industry and private individuals. All these new products will stimulate as much interest from specifiers (architects, design offices) as from our company and installer customers.